Tuesday was "Safer Internet Day", and Google celebrated by offering users free space in their Google Drives if they performed a simple security check. Click here for a letter from the Group Product Manager for Google Drive, explaining the offer and the check.
This is an interesting approach to a growing problem. This blog has discussed usability as a critical factor when it comes to adoption, but what about offering incentives to keep information current, and users aware of policies in place to protect them? For a program like this to be most effective, it has to offer something end users want. In this case, that is storage on Google Drive. It would benefit any online business to consider what they could incentivize their users with to enhance their security while encouraging use of their product. Promotional discounts, exclusive content and free services are just a few that come to mind.